What’s the connection between good business practices and getting a manicure? Recently I stopped at a new shop in my neighborhood which was the former site of TCBY. I liked TCBY and it was gone! In it’s place is a state-of-the art salon specializing in manicures and pedicures. I went in, inquired about services and set up an appointment for a few days hence. My experience was “awesome” as one of the clients said as she left. I always thought a manicure was a manicure and it’s good if it lasts through my work week. I was in for a pleasant surprise. I didn’t just get a manicure, I received an upper back massage which relieved persistent pain in the left arm, a heat treatment on my neck, and a special hand treatment. This was all done in a quiet environment, no televisions or radios competing with my thinking. It wasn’t just a massage; it was a wonderful experience and I received much more than I had expected,
As I left I thought that good business people create value; but excellent business people do more than is required. In fact, they do the mundane things that others don’t bother with. Creating added value is good business.
